NBN & IT Consulting | Website Optimisation | StickyWeb - Ballarat

Google Reviews – Beware!!

Posted by Stickyweb in Consulting, SEO

It appears that Google Reviews are being VERY selective in the reviews published in your Search Results feature box - and not in a fair way!

I recently had to pick up my car from a trusted repairer and googled their name to get the phone number - and was appalled by the result provided!
The information presented was correct, but the selected reviews were far from complimentary.

Not only that, but Google Reviews had helpfully highlighted the most  derogatory words.

I've been a frequent customer of this particular supplier and know that they go out of their way to be helpful, professional and above all honest - so I had to see why they had such a bad review. Looking closer, I found that all of the review 'snippets' were taken from one recent '1 star' review & nothing from 3 other '5 star' reviews that were highly complimentary.

How can this be construed as an honest appraisal of customer satisfaction?
It borders on 'character assassination' and if I were the owner I'd be taking steps to ensure that Google honestly portrayed reviews in a balanced fashion without bias.

Jax Tyres Ballarat - Search Results feature box
Jax Tyres Ballarat - Actual Reviews
Of course I immediately followed up with an honest positive review that accurately portrayed my experiences over a number of years & added that to the three existing positives - but will that be enough to produce a balanced result on the front page?

Who knows?

 

Spread some WiFi love

Posted by Stickyweb in Consulting, NBN

Relying on WiFi as your main internet 'backbone' is never a good idea - it simply doesn't provide the bandwidth & coverage that some of your data-hungry devices require.

But - of course there is a place for WiFi in every office or home to cater for smartphones & tablets ... the problem is getting the signal distributed.

Ubiquiti WiFi Wall Plate

The people at Ubiquiti have come up with an idea that I LOVE! -

 

The In-Wall Wifi Access Point

 

With this clever device you retro-fit your existing cabled ethernet points to provide a WiFi Access Point as well as your existing cable point.

The obvious advantage of this is you don't have to have additional unsightly hardware to provide WiFi where it's needed & of course no extra cables.

You do need POE (Power over Ethernet) but adapters are readily available if you're not ready to upgrade your router.

 

Installation is easy ...

  • UniFi WiFi Ethernet plate You simply unscrew your existing socket from the wall,
  • Ensure that the wall cavity will accommodate the new fitting
  • Plug in the POE enabled cable from your router
  • & Reinstall the socket.

Voila ... A WiFi Access Point, Your existing Ethernet Socket as well as a 2nd POE enabled Socket.

Range is only about 25 metres which is still ample for the average office or home Family Room.

Pricing looks to be around AU$99, which compares favourably with fitting multiple wired access points or repeaters around - and it's a tidy solution!