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Blackout! Are you covered & would you survive?

Posted by Stickyweb in Consulting

Adelaide Lightning

Now THIS is a Blackout – On 28th September 2016 the ENTIRE state of South Australia was without power for several hours, some parts for much longer …

Which should make all businesses question their ability to weather a similar event. (pardon the pun!)

Pylon Down

Electricity Pylons damaged by lightning

No doubt you have UPS (Uninterruptible Power Supplies) protecting your computers – preferably all of them, if not, at least those holding vital data … but what is the battery operated run time?
And do you have shutdown scripts in place for when time is running out? If not, then the computer losing power may cause data damage as well.

All of the equipment you value should have surge-protection (built in to most UPS) at a minimum via the power-board.

And most importantly –  data backed-up. And if you are not following THE BACKUP RULE OF THREE then you don’t have a back up!

THE BACKUP RULE OF THREE

(Also called the Backup 3-2-1 rule)

  • 3 Copies of anything that is importantIf you only have two copies then you don’t value it!
  • 2 Different Formats i.e.Cloud & DVD Copy, USB Disk & Dropbox
  • 1 Copy stored off-site If your office/home burns are you covered
Power Outages

Areas of South Australia without Power

If you really want to be covered you should ensure that you use different MEDIA for your backups
i.e.
Magnetic (Hard Drive, USB Stick, Raid Array),
Optical (Blu-Ray, DVD or CD) &
Cloud (Drive, DropBox, AmazonS3 – and be sure to have copies of your access codes!)

Why?
Because a storm of this magnitude could cause water & electrical damage – but your Optical & Cloud back-ups should survive.

It may seem paranoid, but the extra effort to make sure that your data, schoolwork, photos, music collection – anything that is important to you could pay off … Equipment is replaceable but the data that is important to you may not be.

Google Reviews – Beware!!

Posted by Stickyweb in Consulting, SEO

It appears that Google Reviews are being VERY selective in the reviews published in your Search Results feature box – and not in a fair way!

I recently had to pick up my car from a trusted repairer and googled their name to get the phone number – and was appalled by the result provided!
The information presented was correct, but the selected reviews were far from complimentary.

Not only that, but Google Reviews had helpfully highlighted the most  derogatory words.

I’ve been a frequent customer of this particular supplier and know that they go out of their way to be helpful, professional and above all honest – so I had to see why they had such a bad review. Looking closer, I found that all of the review ‘snippets’ were taken from one recent ‘1 star’ review & nothing from 3 other ‘5 star’ reviews that were highly complimentary.

How can this be construed as an honest appraisal of customer satisfaction?
It borders on ‘character assassination’ and if I were the owner I’d be taking steps to ensure that Google honestly portrayed reviews in a balanced fashion without bias.

Jax Tyres Ballarat - Search Results feature box
Jax Tyres Ballarat - Actual Reviews
Of course I immediately followed up with an honest positive review that accurately portrayed my experiences over a number of years & added that to the three existing positives – but will that be enough to produce a balanced result on the front page?

Who knows?

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