NBN & IT Consulting | Website Optimisation | StickyWeb - Ballarat
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Spread some WiFi love

Posted by Stickyweb in Consulting, NBN | 0 comments

Relying on WiFi as your main internet ‘backbone’ is never a good idea – it simply doesn’t provide the bandwidth & coverage that some of your data-hungry devices require.

But – of course there is a place for WiFi in every office or home to cater for smartphones & tablets … the problem is getting the signal distributed.

Ubiquiti WiFi Wall Plate

The people at Ubiquiti have come up with an idea that I LOVE! –


The In-Wall Wifi Access Point


With this clever device you retro-fit your existing cabled ethernet points to provide a WiFi Access Point as well as your existing cable point.

The obvious advantage of this is you don’t have to have additional unsightly hardware to provide WiFi where it’s needed & of course no extra cables.

You do need POE (Power over Ethernet) but adapters are readily available if you’re not ready to upgrade your router.


Installation is easy …

  • UniFi WiFi Ethernet plate You simply unscrew your existing socket from the wall,
  • Ensure that the wall cavity will accommodate the new fitting
  • Plug in the POE enabled cable from your router
  • & Reinstall the socket.

Voila … A WiFi Access Point, Your existing Ethernet Socket as well as a 2nd POE enabled Socket.

Range is only about 25 metres which is still ample for the average office or home Family Room.

Pricing looks to be around AU$99, which compares favourably with fitting multiple wired access points or repeaters around – and it’s a tidy solution!

Social Media MUST be truthful

Posted by Stickyweb in Consulting, Rants | 0 comments

Social Media is an important weapon in any business promotion arsenal … But it MUST be wielded carefully – the truth is always out there!

ING Previous Promotion

When Australian Bank ‘ING Direct‘ chose to dispose of their most popular ‘Paywave Rebate’ their Facebook page was inundated with ANGRY customers lamenting that the ‘cash back’ was the only thing that had made them join & recommend the ‘Orange Everyday’ account. Staff responses included statements like “The decision to remove the 2% cashback promotion came after some extensive research about what matters most to our customers”. Clearly this is not the case & if Market Research revealed this, it was clearly manipulated!

Such a response is Social Suicide

Why would anyone choose to give up a benefit that put money back in their pockets & was the only real difference that ING offered. All of the posts to their page reflected this view, indicating that either their Market Research was incredibly inaccurate OR the PR division was spinning a blatant lie. Frantic replies from ING staff spruiked “24/7 customer service & fee free ATM access” as reasons to stay and also alluded to future “promotions and incentives for our customers to enjoy” – but the flow of angry posts continued.

Then began accusations of censorship & posts being deleted – another Social must not! Open yourself to Social Media & you have to take the good with the bad.

Tell it like it is.

Social Commentary on 2% Cancellation

Which brings up the absolute necessity of open disclosure in everything you post on your company’s Social pages.
If you have bad news, deliver it succinctly and without any attempt to obfuscate the facts …
Without a doubt there will be readers far more intelligent than any of your ‘spin doctors’ and your marketing jargon will be ripped to shreds!

If you allow your readers to contribute to your page be sure to delete nothing (unless of course it is generally offensive) – once posted on the internet a comment, image – in fact anything – is there forever!

For ING it may be too late to discover how quickly advocates become antagonists.