When the Government proposed their ‘Telecommunications (Interception and Access) Amendment (Data Retention) Bill 2014‘ we were all outraged & vowed to vote it down …
Of course those in power paid no notice & collection & storage of your metadata began.
Then the Copyright Amendment (Online Infringement) Bill 2015 was proposed & passed allowing for the ‘blocking of sites that have the primary purpose of infringing copyright or facilitating the infringement of copyright’ i.e. Bye bye Pirate Bay & all of the better known BitTorrent sites – of course this has made little difference to the ‘Nation of Pirates’ and down-loading of free-to-air content that is delayed & trickle-fed down-under has continued unabated.
Now Netflix, the bastion of those who are prepared to pay for content otherwise denied to us, have begun ‘geo-blocking’ – restricting those smart enough to have bought access to the US Netflix service so that they can sample the full array of Digital Offerings, to the mere third that has been served up to the Second-Rate citizens of Australia.
Enough Already … If the media cartels cannot see their business practices eroding their ‘copyright protection’ and refuse to treat all consumers as equals, then it’s inevitable that the revolution will steamroll their firewalls & find other ways to get the content we all want!
In this digital age, any company needs a strategy to monitor and respond to any Social Media actions BEFORE they snowball into a PR disaster.
On September 22nd a story broke on Facebook regarding a teenager with Down Syndrome being refused entry to a Queensland JB HiFi store as he was ‘blacklisted’.
It soon became apparent that it was a case of mistaken identity when the Security Guard produced a photo of the ‘offending’ teen who clearly only had DS in common.
When the Store Manager became involved he still refused entry, retorted “They all look the same” and promised to “never ever apologise”.
What followed was a PR disaster, with thousands of outraged consumers promising to boycott the chain on Social Media, a petition on Change.org reaching close to 40,000 signatures in 24 hours & most of the mainstream media picking up the story.
Since the story began trending there has been little response from management … a post saying that they were investigating & a statement from the CEO claiming that they ‘will learn from the incident & are reviewing customer policies’