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Content is still King – but …

Posted by Stickyweb in Consulting, SEO | 0 comments

“Content is King” has long been the catch phrase of Web Marketers & Search Engine Optimization gurus

BUT

Content is not restricted to text.

Google is getting a lot smarter when trawling the net & its catch includes images & videos AND their accompanying titles & meta tags.

For instance … Google ‘Picket Fence’

picket fence search

Along with the paid results which tend to be on top & the map (again paid results) there are a row of images featured.

If you’re shopping for fence ideas, which are you more likely to click on?

Researchers have found that shoppers are more motivated by relevant images than even the most compelling text!

So your images play an important part in ranking your site and can help to drag in the buyers.

How?

Lets start with the obvious. Name your images descriptively – DSC00031.jpg will do nothing to assist with your page rank.

White_Picket_Fence.jpg may help.

You MUST use the ‘alt’ meta tags with your image – originally designed to provide information to people browsing without images, they now feed Search Engines relevant information on what your image depicts. Your HTML source may look something like:

<img src="your_descriptive_image_name" alt="Your Keyword Optimized description">

As always – don’t spam your keywords and keep the description short … about 125 characters is ideal.

Beware of SEO Snake-Oil Salesmen

Posted by Stickyweb in Consulting, Rants, SEO | 0 comments

The ‘Snake-oil Salesman’ is frequently featured in the old westerns – peddling a supposed cure-all with a scripted banter hyping a myriad of benefits – all completely untrue … Until the townspeople run them out of town!

SEO Snakeoil SalesmanWell beware …

A new salesman is in town preying on businesses who just want to have their sites appear at the top of Google Searches.

“With this new amazing technique I can guarantee your listing will appear at the top & on maps as well … look at this lovely site I have already built for you (simply a wordpress template with a few minor changes). We only work with Australian businesses (But our company is registered in New Delhi) & besides … we already have signed up your competitors –  so don’t miss out!!!”

Just like the snake-oil salesman’s pitch, there’s not a word of truth in the above & it’s about time someone started forming a posse to run this thieving lot out of town.

Think about it …

How many top places do you suppose Google has to sell?
And do you think they outsource the selling to a New Delhi based outfit called “aussieseoexperts.online”?

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