NBN & IT Consulting | Website Optimisation | StickyWeb - Ballarat
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Google Reviews – Beware!!

Posted by Stickyweb in Consulting, SEO

It appears that Google Reviews are being VERY selective in the reviews published in your Search Results feature box – and not in a fair way!

I recently had to pick up my car from a trusted repairer and googled their name to get the phone number – and was appalled by the result provided!
The information presented was correct, but the selected reviews were far from complimentary.

Not only that, but Google Reviews had helpfully highlighted the most  derogatory words.

I’ve been a frequent customer of this particular supplier and know that they go out of their way to be helpful, professional and above all honest – so I had to see why they had such a bad review. Looking closer, I found that all of the review ‘snippets’ were taken from one recent ‘1 star’ review & nothing from 3 other ‘5 star’ reviews that were highly complimentary.

How can this be construed as an honest appraisal of customer satisfaction?
It borders on ‘character assassination’ and if I were the owner I’d be taking steps to ensure that Google honestly portrayed reviews in a balanced fashion without bias.

Jax Tyres Ballarat - Search Results feature box
Jax Tyres Ballarat - Actual Reviews
Of course I immediately followed up with an honest positive review that accurately portrayed my experiences over a number of years & added that to the three existing positives – but will that be enough to produce a balanced result on the front page?

Who knows?

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Are you a .CLUB member?

Posted by Stickyweb in Consulting, SEO

Join the .CLUB of your passion

Of all of the new domain names (Generic Top Level Domain or gTLD for short) being released I think that .club will generate the most interest due to the huge range of clubs around (or common interest groups)  – sporting, creative, support … the list is endless.

  • ballaratfootball.club
  • ballaratknitting.club
  • wendoureemusic.club
  • buninyongheritage.club
  • ballaratcamera.club
  • And so on …

Of course the benefits of having a relevant domain name are obvious – Ballarat Archery Club would surely rate highly in search results if their web-page is hosted at www.ballaratarchery.club.

BUT BE QUICK … even if you don’t currently have a website it would be worth registering the name NOW. There are many individuals ( commonly known as cyber-squatters ) trying to make a quick $$$ by registering a desirable name & selling at a grossly inflated price.

Find your perfect web address! Register a .CLUB name with Stickyweb.

Enter a domain, keywords, location, or name: 

 

everyone can join the .CLUB