You want visitors!
So you spend countless hours submitting to search engines & directories, joining the latest face-this or my-that and promoting your site … aren’t you forgetting someone?
What about the visitor you already have!
To modernise an old proverb
A visitor on your site is worth 2 (or more) browsing the net!
After all, they’re there … so give them a reason to hang around and to come back! Keep in mind your visitor clicked once to get to your site, and your competitors are only another click away, but you have the screen right now … if you capitalise on the reason they’re visiting, chances are they’ll stick around.
Discovering that reason is the fun part! But – You don’t have to go through it unaided.
There are methods of determining what your visitors are looking for – and when you know that …
Give ’em more of it!
At the risk of sounding biased, Google has some of the best Website Analytics around – there are others, but GA is free.
There’s a conspiracy theory that Google wants our site data so they can spy on us & letting them see our stats means they’ll know how long our visitors stay and so on, and so on … look if it’s that much of a problem to you, then make a tinfoil hat and join a paid service. Google Analytics is easy to install & free – 2 of my main criteria when shopping for anything!
Interpreting Analytics is a whole different kettle of fish and one that I’m not getting into for now.