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Slap! Ouch … What was that for?

Posted by Stickyweb in SEO | 0 comments

Effects of a Google Slap

Most Webmasters have heard the stories or maybe experienced it themselves
– you’re sailing along nicely, all of your SEO efforts have paid-off, when suddenly BANG! – Your traffic dries up.

You’ve had a Google Slap. (also called being sand-boxed)

What for?

You may never know. But in Google’s eyes you’ve been bad – and now you’re being punished.

Search back through those traffic-building days and you may find the cause.

  • Were you a little exuberant with those Profile Links?
  • Employed the services of a Grey or Black-Hat linking service?
  • Maybe pushed a little hard with Article Distribution?

Whatever the method, you’ve been caught and there’s no opportunity for appeal.

What to do?

I know of no remedy other than proving that you are a good Net Citizen.

If you can’t figure out what could have caused your reprimand, then perhaps hire some fresh eyes to examine your site and ranking procedures – because if you don’t fix it, your site may never rank again. Keep updating and adding to your content and, if possible, try to get some high PR sites to link to yours. (use legitimate methods of course)

I’ve never heard of a site that didn’t use some sort of shonky methods getting penalised – I’m sure it must happen though. But make sure that you’re across the methods employed by any contractor you use to market your site.  C’mon … you don’t think the guy charging $10 for 500 links is really using White Hat techniques do you? It’s SPAM people!

Search Engines don’t reveal their criteria for punishing a site but there are clues … Every 2 years SEOmoz interviews a panel of 72 SEO experts to come up with their Search Engine Ranking Factors. -giving their views on what are positive and negative influences on a page’s ranking – it’s worth a read, regardless of whether your site is sand-boxed or not.

No. 2 on the list – ‘Link Acquisition from Known Link Brokers/Sellers’.

So don’t claim you didn’t know!

What’s Your Name? – SEO the wrong way.

Posted by Stickyweb in SEO | 0 comments

Most of the websites I see have been optimised for the wrong term!
– Instead of ‘Ballarat Mechanic’ the site trumpets ‘Joe Blog’s – Serving you for 50 years’.

This is just wrong!

Search Engine Optimization

Unless you are Microsoft or Apple, most people don’t remember your name!

You may have done an astounding job last time you serviced the car, but you’re still the bloke down the road past the stop sign.

It’s not that they don’t care, it’s just that people these days have such a barrage of information assailing them that they’re lucky to remember breakfast.

So now that your ego has been squashed, what to do?

Help your customer’s find your business by optimising your website for the correct terms.

It’s OK to have your name in the title but precede it with some keywords.

  • If your location is best remembered by a geographic marker – use it on your website.
    i.e. ‘Just across from the Wheat Silos’
  • If you haven’t included a Google map, do so … Now! It’s vital.
  • Do some brainstorming with family & friends to come up with the most likely terms people would use to search for your services
    – You might like to be known as a ‘Piping Specialist’ but to the rest of us you’re a plumber.

Search Engine Optimization is really about getting inside your customer’s head, so that when they begin searching, you’ll be the one that pops up.