Posted by Stickyweb in Consulting, SEO | 0 comments
“Content is King” has long been the catch phrase of Web Marketers & Search Engine Optimization gurus
Content is not restricted to text.
Google is getting a lot smarter when trawling the net & its catch includes images & videos AND their accompanying titles & meta tags.
For instance … Google ‘Picket Fence’
Along with the paid results which tend to be on top & the map (again paid results) there are a row of images featured.
If you’re shopping for fence ideas, which are you more likely to click on?
Researchers have found that shoppers are more motivated by relevant images than even the most compelling text!
So your images play an important part in ranking your site and can help to drag in the buyers.
Lets start with the obvious. Name your images descriptively – DSC00031.jpg will do nothing to assist with your page rank.
White_Picket_Fence.jpg may help.
You MUST use the ‘alt’ meta tags with your image – originally designed to provide information to people browsing without images, they now feed Search Engines relevant information on what your image depicts. Your HTML source may look something like:
<img src="your_descriptive_image_name" alt="Your Keyword Optimized description">
As always – don’t spam your keywords and keep the description short … about 125 characters is ideal.
Posted by Stickyweb in SEO | 0 comments
Having a conversation over the weekend about SEO and the question was asked How many Search Engine Optimisation Strategies are there? The simple answer would have to be How many SEO Strategists are there? Because every SEO Guy has his own opinions on how the Search Engines work and what they are looking for – and of course everyone is right!
The fact is, no-one but the Search Engine programmers know exactly how they operate and what weight is given to on-page factors, off-page (such as backlinks) & whatever other ingredients they threw into the pot. There are some educated guesses – such as the clever guys at Seomoz, who experimented to discover exactly what flavour Search Engines like best – but even so they’re guesses, no-one knows for certain. The other complication is Search Engine tastes are forever changing. Not content with keeping us in the dark, the programmers like to change their algorithms frequently too.
So where does this leave a struggling site owner wondering whether to spend his last dollar at Crazy Vin’s Backlink Bonanza? In my opinion, you can never go wrong with great content. After all, a Search Engine’s function is to provide information relevant to the user’s query –
So if you have that information + it’s presented in a logical fashion
+ the right Search Engine knows about it = Everyone’s happy – Right?
Notice the three parts in the equation? Content, Presentation & Notification.
The problem is rarely do the three come together without some outside help – and that, for me, is where SEO comes in. A SEO specialist can help you develop your content, present it in a way that’s palatable to both Search Engines & Humans and let all of the relevant Search Engines know about it.
Now – go ask someone else and I’m sure you’ll get a totally different answer!