NBN & IT Consulting | Website Optimisation | StickyWeb - Ballarat
Showing posts from tagged with: Negativity

Google Reviews – Beware!!

Posted by Stickyweb in Consulting, SEO | 0 comments

It appears that Google Reviews are being VERY selective in the reviews published in your Search Results feature box – and not in a fair way!

I recently had to pick up my car from a trusted repairer and googled their name to get the phone number – and was appalled by the result provided!
The information presented was correct, but the selected reviews were far from complimentary.

Not only that, but Google Reviews had helpfully highlighted the most  derogatory words.

I’ve been a frequent customer of this particular supplier and know that they go out of their way to be helpful, professional and above all honest – so I had to see why they had such a bad review. Looking closer, I found that all of the review ‘snippets’ were taken from one recent ‘1 star’ review & nothing from 3 other ‘5 star’ reviews that were highly complimentary.

How can this be construed as an honest appraisal of customer satisfaction?
It borders on ‘character assassination’ and if I were the owner I’d be taking steps to ensure that Google honestly portrayed reviews in a balanced fashion without bias.

Jax Tyres Ballarat - Search Results feature box
Jax Tyres Ballarat - Actual Reviews
Of course I immediately followed up with an honest positive review that accurately portrayed my experiences over a number of years & added that to the three existing positives – but will that be enough to produce a balanced result on the front page?

Who knows?

Read more