Posted by Stickyweb in SEO
Wouldn’t it be great if you knew where your site visitors came from & what they were looking for? Well you do – any hosting provider worth their salt will have logs listing all traffic to your site … if they don’t or won’t pass on the details to you … You’re hosting at the wrong place!
The logs initially don’t make a very interesting read. For example:
[15/Jun/2010:09:57:42 -0500]GET /stories/op/storiesView/sid/37/tid/13/ HTTP/1.1″ 302 260 “http://www.google.ca/search?q=gifts+for+husbands+on+wedding+day&hl=en&meta=” “Mozilla/4.0 (compatible; MSIE 5.5; Windows NT 4.0)”
As I said, not very interesting, BUT notice the bold text … This shows this visitor has accessed the site via the Google search engine looking for information on ‘Wedding Day gifts for Husbands‘. Now if analysis of your log files shows that lots of people are searching for Wedding Day Gifts for Husbands, you know what you need to do – Publish MORE articles on possible gifts, link to stores offering gifts (And maybe score a commission!), become THE internet resource for that particular topic.
Scouring server logs isn’t particularly sexy … isn’t there a better way?
It depends on just how much information you are after and if you are willing to pay. But there are excellent FREE resources available. Google Analytics is great once you’ve set it up and learned to decipher the information – it’s probably a lot more complicated than the average website owner needs, but the price is right! Try searching for ‘free website analytics’ and you’ll get thousands of options – just don’t get tricked by any that claim to be free & then hit you up for a monthly subscription when you get used to them.
With all of the graphs, charts, maps & data don’t forget why you’re analysing in the first place – to pinpoint what your visitors are looking for.
Posted by Stickyweb in SEO
Most of the websites I see have been optimised for the wrong term!
– Instead of ‘Ballarat Mechanic’ the site trumpets ‘Joe Blog’s – Serving you for 50 years’.
This is just wrong!
Unless you are Microsoft or Apple, most people don’t remember your name!
– You may have done an astounding job last time you serviced the car, but you’re still the bloke down the road past the stop sign.
It’s not that they don’t care, it’s just that people these days have such a barrage of information assailing them that they’re lucky to remember breakfast.
So now that your ego has been squashed, what to do?
Help your customer’s find your business by optimising your website for the correct terms.
It’s OK to have your name in the title but precede it with some keywords.
- If your location is best remembered by a geographic marker – use it on your website.
i.e. ‘Just across from the Wheat Silos’
- If you haven’t included a Google map, do so … Now! It’s vital.
- Do some brainstorming with family & friends to come up with the most likely terms people would use to search for your services
– You might like to be known as a ‘Piping Specialist’ but to the rest of us you’re a plumber.
Search Engine Optimization is really about getting inside your customer’s head, so that when they begin searching, you’ll be the one that pops up.