Most of the websites I see have been optimised for the wrong term!
– Instead of ‘Ballarat Mechanic’ the site trumpets ‘Joe Blog’s – Serving you for 50 years’.
This is just wrong!
Unless you are Microsoft or Apple, most people don’t remember your name!
– You may have done an astounding job last time you serviced the car, but you’re still the bloke down the road past the stop sign.
It’s not that they don’t care, it’s just that people these days have such a barrage of information assailing them that they’re lucky to remember breakfast.
So now that your ego has been squashed, what to do?
Help your customer’s find your business by optimising your website for the correct terms.
It’s OK to have your name in the title but precede it with some keywords.
Search Engine Optimization is really about getting inside your customer’s head, so that when they begin searching, you’ll be the one that pops up.